Stellantis Global Chief Marketing Officer Olivier François Inducted into AAF Advertising Hall of Fame

Olivier François, Stellantis Global Chief Marketing Officer, joins the illustrious ranks of the 2024 AAF Advertising Hall of Fame (AHOF) inductees. This recognition, bestowed upon only 282 advertising legends and 12 global companies in the Hall of Fame’s 70-plus years, was announced during the closing bell ceremony on the New York Stock Exchange.

François, known for spearheading acclaimed campaigns such as “Imported from Detroit” and “Halftime in America,” is celebrated for his unique approach that intertwines commercial success with social responsibility. His innovative strategies have enlisted world leaders, cultural icons, and environmentalists, elevating brand values beyond traditional marketing norms.

The induction also coincides with François’ upcoming venture – the relaunch of the all-new, all-electric Fiat 500e in North America. The gala ceremony to honor the 2024 inductees is scheduled for April 25, 2024, at Cipriani Wall Street.

François expressed gratitude for the recognition, emphasizing the collaborative effort of the diverse Stellantis teams and agency partners. Despite a career spanning 15 years, he sees this accolade as a new beginning rather than a culmination.

The announcement detailed François’ notable achievements, from featuring the Dalai Lama in a Lancia to engaging Bill Murray in a Super Bowl campaign tied to Groundhog Day. His influence extends to environmental advocacy, demonstrated by collaborations with figures like Leonardo DiCaprio and Bono’s RED® organization.

Beyond his marketing role, François boasts a rich history in business operations and sales, holding leadership positions at Citroën and assuming key roles in the Chrysler Group and FIAT merger. His consistent role as CMO, amidst organizational evolutions, reflects his enduring impact.

François has garnered several accolades, including being named to Forbes CMO Hall of Fame (2022) and twice earning the title of “Grand Brand Genius” by Adweek. His campaigns, like “Imported from Detroit” and “Halftime in America,” received Primetime Emmy® Awards.

The Advertising Hall of Fame, organized by AAF since 1949, not only honors legendary figures in advertising but also supports key initiatives related to education, diversity, advocacy, and professional development. As the “Unifying Voice for Advertising,” AAF continues to guide the industry through events like the Advertising Hall of Fame, showcasing leaders who set the standard for excellence.

For more information about AAF and its initiatives, visit


Deidre du Plessis
Head: Corporate Communications
+27 10 252 5000

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