Ford and Salvador Caetano Expand their Partnership to Uganda with the appointment of Motorcare as the official Ford distributor-partner in the country

  • Salvador Caetano took on Ford distribution rights in Uganda, effective July 1st, 2023
  • Motorcare Uganda is newly authorized by Ford and Caetano as the official distributor-partner for Uganda; this follows the end of the prior contract with CMC Motors.
  • With more than 27 years of experience Motorcare Uganda is committed together with Ford and Caetano, to continuing to bring world-class Ford products and services to our customers and the market in Uganda.
  • Expansion of strategic partnership will support growth in market and continue to drive focus on providing the best products, services, and experience to customers

KAMPALA, Uganda, July 13, 2023 – Ford and Salvador Caetano expanded their partnership to Uganda and appointed Motorcare as their new distributor partner, and sole official importer-dealer, in Uganda. Motorcare Uganda and its cumulated experience, strong market knowledge and commitment to service excellence will provide Ford customers in Uganda with the highest standards of Ford products, services, and support.

“We are delighted to welcome, again, Salvador Caetano Group to the Ford family,” said Achraf El Boustani, Managing Director Northern and Sub-Saharan Africa at Ford Motor Company. “We are confident that this new step with Salvador Caetano offers the Ford brand a vital opportunity to gain market share in Kenya and Uganda. The Ford/Caetano partnership will continue to serve loyal customers through a range of products and services, offering both professionalism and satisfaction, as customer satisfaction is always our priority. We will be standing close to our partners to face this exciting new opportunity. Our main objective is to give to our Ugandan customers the best-in-class experience and service, meeting Ford’s standards.”  

Gabriel Almeida, COO of Salvador Caetano, confirms: “We are thrilled to be appointed as Ford’s new distributor-partner in Kenya and Uganda. Salvador Caetano is looking forward to strengthening our long-term partnership with Ford on the African continent and remain committed to delivering some of the best vehicle ownership experiences to Ford customers. Our appointment of Motorcare in Uganda, as our national dealer-partner, secures the customers and market a professional and personal service in sales and after sales.”

Mads Kjaer, Chairman of Motorcare Uganda states: “It’s our priority to service all the existing Ford customers and welcome them to Motorcare as the new Ford dealer for Uganda. Our new showroom for Ford is ready to open 1st August and with a dedicated team to service the customers and market with the next-generation Ford Ranger and Ford Everest being launched for the first time in Uganda. We thank Ford Motor Company and Salvador Caetano for the trust they have placed in us as the Uganda dealer-partner.”

We would like to inform all Ford customers in Uganda that the Motorcare team will be happy to assist them and answer all their queries about service and warranty.

  • For all Clients:
  • For existing Leasing and Service Agreement Clients:
    • Please email your questions to
    • or call the hotline number: 0313 300 700

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next. Ford employs about 173,000 people worldwide. More information about the company and its products and services is available at

About Salvador Caetano Group

Salvador Caetano Group (SCG) has 75 years of history dedicated to industry and the automotive sector, headquartered in Portugal, and has a presence in more than 100 companies spread across Europe, South America and Africa. The global presence is in 42 countries on 3 continents, selling over a 100 thousand vehicles annually, with over 7,000 employees.

About Motorcare

Motorcare Uganda has been offering automotive services for business-to-business in Uganda since 1996. As an authorized premium brand distributer, MOTORCARE provides the best automotive solutions, parts and accessories, as well as access to one-stop maintenance and repair services, combined with a full spectrum of fleet management solutions.

MOTORCARE’s national footprint extends to Kampala and own branch in Hoima with Affiliates in Mbarara, FortPortal, Lira, Gulu, Arua, Moroto, Mbale.

MOTORCARE aims to develop the business in a profitable and responsible way by pursuing social and environmental goals, based on international standards and certifications.

Hajar Dinar
Northern and Sub-Saharan Africa Communications Manager
+212 666 963 665
Mohamed Belfass
Associate Director
212 619 123 123

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